CAC / LTV Tracker

Cost-per-lead, customer acquisition cost, and ROI by marketing channel.

Spend, leads, customers acquired, and revenue filter to this window. MRR/ARPU/Payback are current-state.

Blended CAC

—

0 customers · — spent

Blended LTV

—

lifetime gross revenue ÷ customers

LTV : CAC

—

needs spend + customers

Payback (months)

—

needs MRR data

Total Spend

—

0 total leads

Total Revenue

—

0 customers

Cost per Lead

—

spend ÷ leads

No Mercury marketing transactions found

Import a Mercury CSV in Financial Hub \u2192 Ledger. Transactions categorized as "Marketing & Advertising" appear here automatically.

By Lead Source / Channel

Click headers to sort \u00b7green = Mercury auto-tracked

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